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Our Vision

By 2030, Advocates will be widely recognized and trusted across New England as the leading provider of high-quality, whole-person, and family-centered care. Our innovative and integrated services will empower people and strengthen communities, with success defined by the experiences of the individuals and families we support. Guided by their expressed needs, preferences, and aspirations, and dedicated to equity, excellence, and impact, we will be the provider, employer, and partner of choice.

Our Goals

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Venn Diagram showing Advocates Strategic Plan 2025-2030

Build a Unified, Empowered Organization

Streamline operations and invest in people to deliver exceptional, whole-person care.

  • Foster a culture of collaboration across departments
  • Strengthen infrastructure, staffing models, and workflows
  • Develop a future-ready workforce through training, DEI, and career pathways
  • Enhance leadership and board capacity through succession and values-based development

Leverage Data and Technology for Innovation

Use data and digital tools to improve care, boost efficiency, and drive smarter decisions.

  • Implement a system-wide data governance strategy
  • Adopt emerging technologies like AI and assistive tech
  • Improve tech literacy and access for individuals served and staff
  • Modernize core infrastructure to support a growing organization

Expand Impact and Reach

Rooted in our values, grow programs and partnerships that respond to unmet or evolving community needs.

  • Launch innovative service models that improve quality of life for people served
  • Achieve 5% annual growth through program expansion to meet increased demand for quality services
  • Pursue strategic mergers and affiliations to reach underserved areas
  • Build partnerships that amplify mission, advocacy, and shared solutions