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To commemorate our fiftieth anniversary in 2025, we reflected on just a few of the milestones that shaped Advocates throughout the decades. 


1970s: Founding and Firsts

1975

Family and friends of people living at Westborough State Hospital open a coffee shop to foster inclusion and community. They are known as Advocates for Mental Health.
Fund Balance: $814
Revenue: $250

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Exterior of Westborough State Hospital circa 1975.
Westborough State Hospital c. 1975
Photo courtesy of Westborough Center for History and Culture

1978

First residential program opens in Framingham to provide an alternative to hospitalization for people living with serious mental health conditions.

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Exterior of Advocates first residential home in Framingham
Advocates' first residential program.

1979

Advocates’ first main office opens on third floor of Framingham residential program.

1980s: Growth and Community Integration

1980

Residential programs expand, now serving 25 people.
Annual Revenue: $140K

1982

Bill Taylor is appointed Executive Director.

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Bill Taylor smiling
Bill Taylor

Expansion of services to support people with developmental disabilities prompts name change to Advocates, Inc.

1983

Advocates’ mental health residential programs become the first in the state to be licensed by the Department of Mental Health.

1987

First residential program to support people with co-occurring mental health and substance use challenges opens in Framingham.

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Bill Taylor and Advocates staff talking in kitchen at the opening of the program.
Bill Taylor and Advocates staff at program open house.

First residential program to provide tailored supports for adults with Prader-Willi syndrome opens.

1990s: Clinical Expansion and Innovation

1990

Now serving 204 people in residential programs.
Annual Revenue: $6.4M

Merger with Together, Inc. brings outpatient clinics and bilingual services to Advocates, expanding capacity to serve diverse populations.

1996

First annual STAR (Staff Talent and Achievement Recognition) Awards ceremony celebrates the contributions of Advocates employees.

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Group of Advocates staff members in formal wear.
Advocates staff at the STAR Awards

1997

Advocates launches new website along with a new logo and tagline.

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Advocates old logo. Vision, values, and innovation.
Advocates logo in 1997.

1999

Merger with Alternative Home Inc. brings expansion of mental health residential services.

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Exterior door of Alternative Home Inc. office.
Alternative Home Inc. office.

2000s: Diversification and Partnerships

2000

Now serving more than 9,500 people.
Annual Revenue: $17.7M

Advocates launches Deaf Services to provide residential supports for Deaf and Hard of Hearing adults. First Deaf Services group home is purchased.

2001

Williams House becomes a safe, supportive home under Advocates, offering the only residential program for Deaf adults with intellectual disabilities in the state.

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Exterior of Advocates’ Williams House residential program.
Williams House

2003

In partnership with the Framingham Police Department, Advocates launches the first Co-Response Jail Diversion Program in Massachusetts to respond to the needs of community members in crisis.

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Jail Diversion team and police partners with Karen Spilka in a courthouse.
Then–Rep. Karen Spilka (now Senate President) with jail diversion team and police partners.

2007

Advocates begins partnership with Supportive Living, Inc. to provide services for adults living with brain injury.

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Architectural sketch of exterior of Douglas House residential program.
Architectural sketch of Douglas House program, opened in 2008.

2008

Chapter 257 reforms funding for human services. Bill Taylor is recognized as a driving force in passing the bill to support fair and adequate pay for workers.

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Bill Taylor, Governor Deval Patrick, and other elected officials gathered around a table as Patrick signs Chapter 257 bill.
Bill Taylor with Governor Deval Patrick at signing of Chapter 257.

2009

Advocates opens an innovative, community-living model program in Framingham for people recovering from mental health challenges, developed in collaboration with families in the community.

Advocates merges with Autism Alliance of MetroWest, one of seven Autism Support Centers in Massachusetts.

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Autism Alliance team members outdoors at Bose Mountain at kite day event.
Autism Alliance Annual Kite Day

2010s: Leadership Transition and New Models

2010

Now serving more than 20,000 people.
Annual Revenue: $57.1M

2013

Life Skills and Learning Center opens in Ashland, supporting adults with disabilities to learn, grow, and engage meaningfully in their communities.

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Advocates leadership in front of the Life Skills and Learning Center, preparing to cut the ribbon.
Advocates leadership at Life Skills and Learning Center ribbon cutting.

Advocates opens the state’s first Deaf Respite program to support Deaf people experiencing mental health crises.

After more than 30 years of visionary leadership, Bill Taylor passes away.

Diane Gould is appointed President and CEO of Advocates.

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Headshot of Diane Gould in 2013.
Diane Gould

2015

Advocates unveils a refreshed brand to reflect a bold, forward-looking vision.

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Advocates logo. Caring Partners. Creative Solutions. Better Lives.
Advocates logo

2018

The Living Room opens in Framingham as a 24-hour, peer-run crisis alternative, the first program of its kind in MetroWest.

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Exterior of Advocates’ Living Room program home.
The Living Room

2020s: Adaptation and Growth

2020

Now serving more than 30,000 people.
Annual Revenue: $110M

In response to the COVID-19 pandemic, Advocates adapts programs to ensure continuity of care and launches telehealth services.

2023

As part of the Massachusetts Behavioral Health Roadmap, Advocates opens Community Behavioral Health Center locations in Framingham and Waltham, offering routine, urgent, and crisis care.

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Advocates leadership cutting the ribbon inside Framingham Community Behavioral Health Center.
Advocates leadership at Framingham CBHC ribbon cutting.

2024

Advocates, Family Continuity, and HMEA merge, growing services, expanding reach, and strengthening care for more than 45,000 people annually.

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Large group of Advocates staff gathered outdoors.
Advocates team members at agency BBQ.

2025

After 40 years of dedicated service, Diane Gould announces she will retire in 2026. 

The Board of Directors appoints Regina Marshall the next President and CEO of Advocates, effective July 1, 2026.

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Headshot of Regina Marshall.
Regina Marshall